Ken Grossman founded Sierra Nevada Brewing Co. in Chico, California, in 1980, with the goal of providing his customers with the kind of hoppy and flavorful beer he liked to drink. The brewery quickly developed a reputation for consistently producing world-class beer and seeking innovative methods to improve quality. This uncompromising approach continues to yield outstanding beers as well as environmental, social, and economic results.
An avid outdoorsperson and longtime believer in environmental stewardship, Grossman located his company at the base of the Sierra Nevada Mountains where he loved to roam, climb and hike – in his youth, he explored sections of the Pacific Crest Trail. His love of good beer is rivaled by a love of the outdoors, and the company devotes time and resources to maintaining wild spaces for adventure and enjoyment in keeping with Grossman’s philosophy of environmental, social and economic health. Sierra Nevada Brewing Co. is a steadfastly family-owned and operated business, and is happy to help celebrate the 50th anniversary of the Pacific Crest Trail and the Appalachian Trail.